Turn fast-moving brand footage into finished edits.
Creators, employees, brand reps and product specialists send you hooks, product explanations and supporting footage, in different styles, from different phones, with different file names, and the campaign window is short. ReadyForm turns those takes into finished short-form edits in the brand's style, so your team checks the product, the claims and the creator's disclosure instead of assembling the cut.
ReadyForm is not an advertising, creator-management or publishing platform. It makes the video; the campaign, the rights and the activation stay with your team.
Is ReadyForm built for B2C marketing teams?
Yes: for in-house brand, e-commerce, DTC, retail and consumer-app teams that turn creator, employee and product footage into short-form video for organic, campaign and paid placements.
Upload the takes for one video, pick the brand kit, and ReadyForm chooses the takes, cuts the restarts, adds captions in the brand's style, paces it, adds product B-roll and sound, and renders it. The transcript beside the edit is where the product name, the price, the discount code and the claim get checked before the video goes anywhere.
It does not source creators, manage usage rights, create placement variants automatically, predict the best-performing hook, buy media or publish to ad platforms. The B2C marketing team owns the brand and campaign context; creators and employees supply footage; ReadyForm makes the edit.
The campaign is moving. The raw footage still needs to catch up.
Content volume grows faster than editing capacity. Footage is inconsistent: lighting, hooks, CTAs, file names. Campaign windows are short, and a video that arrives late no longer fits. And every product claim in every video has to be accurate, permitted and presented properly.
ReadyForm takes the assembly off the team at campaign pace. One project per video, one brand kit per brand, the edit made in minutes, and a finished file in 9:16, 1:1 and 16:9 for the placements you plan yourself.
A creator's natural delivery stays. The restarts and the unused hooks do not.
Define the deliverable. Collect the takes. Review the creative.
Where ReadyForm sits in a B2C content workflow.
01
Define the deliverable, collect the takes
Decide what one video has to do before anyone records: the hook, the product, the demonstration, the benefit and the call to action. Creators and employees shoot their parts on their own devices. Several attempts of each are welcome, because that is what gives the edit something to choose between.
02
Upload with the brand kit
All the takes and product shots for that video go into one project with the brand's kit selected. The kit holds the colours, the fonts, the caption style and the logo, plus a description that steers which moments get a supporting visual. One kit per brand keeps the output consistent.
03
ReadyForm makes the edit
ReadyForm keeps the strongest reading of each line, cuts the restarts, times the captions and paces the whole thing for a feed. Product B-roll, sound and colour go on top, and the video is rendered. What you receive is something you can put in front of a paid audience, not a rough cut.
04
Review the creative, export, activate
Check the things only your team can check: product accuracy, claims and disclosures, creator permissions and brand treatment. Fix a word, swap a take, then download the version each placement needs. Activation stays where it already lives, in your own ad and scheduling tools.
What the team keeps control of.
ReadyForm makes the video. These decisions stay in the team.
The brief and the consumer
What the video should do, and for whom.
Product accuracy
The name, the price, the code, the ingredients or materials, editable in the story view and checked before export.
Claims, disclosures and rights
Whether a claim is permitted, whether the creator relationship is disclosed, whether you hold the rights to the footage and the music. ReadyForm does not replace contracts or legal review.
Which takes and scenes
Every scene shows its source take. Swap the hook; keep the delivery.
Brand treatment
A brand kit per brand keeps a portfolio visually apart.
Approval and activation
Collected and done the way your team does it. ReadyForm has no approval flow, no roles, no ad or publishing integrations.
Organic, campaign and paid, from the same takes.
The kinds of video a B2C team makes from creator and employee footage.
Creator-led and UGC-style video
Natural product content from the people you work with, disclosed where required.
Product demonstrations and tutorials
The product shown, used and explained.
Launch and seasonal campaigns
The video the campaign window is waiting for.
Founder, employee and organic brand series
The people behind the brand, in the brand's style.
Know where ReadyForm fits in the B2C stack.
ReadyForm is built for the gap between creator and employee takes and a finished, on-brand short video, at the pace a consumer brand posts. For a company account, book a call about Business; the creator plans and their 7-day trial are for individuals.
ReadyForm is not an advertising platform, media buying, performance analytics, a creator marketplace, influencer management, UGC sourcing, a DAM, an approval platform, a scheduler, an e-commerce or product-feed tool, a calendar or a copy generator. It does not promise conversions or ROAS, and it does not manage regional rights.
Try it on your own footage for $0 today.
Every plan starts with 7 days free: 750 ReadyCredits, up to 3 standard videos, the complete editor, no watermark.
Start 7-day free trialQuestions before you upload?
Is ReadyForm suitable for B2C marketing teams?
Yes. Creator, employee and product footage becomes a finished short-form edit in the brand's style, and the team checks product, claims and disclosures before it goes out.
Can we use UGC footage?
Yes, if you have the creator's permission and the footage was recorded as short takes for one video. ReadyForm does not source creators.
Can we combine a talking head with product footage?
Yes. Product shots from your library or the B-roll search sit on the scenes that ask for them.
Does ReadyForm create ad variants for every placement?
It exports one edit in 9:16, 1:1 and 16:9. It does not generate placement variants or resize for every platform automatically.
Can ReadyForm predict the best-performing hook?
No. It picks the cleanest take and shows you which; performance is not something it predicts.
Does ReadyForm manage usage rights or disclosures?
No. Contracts, permissions, disclosures and rights stay with the team.
Is there a Business trial for a B2C team?
No. The 7-day trial belongs to the creator plans. For a company account, book a call.
Related: Who it's for · B2B marketing teams · Social media managers · UGC video editing · Book a call
Your campaign footage is recorded. Turn it into finished edits.
See what the edit looks like on one creator's takes.